Strategy, product or service development

Search Engine

Business objective: A popular search engine wanted to understand what the key barriers were for users purchasing on mobile to ensure they could support businesses grow mCommerce.

Research Approach: A multi method study – including moderated Digital Ethnography to collect narrated screen recordings of mCommerce journeys.

Outcomes:

  • User personas to highlight mCommerce decision making  and experiences
  • An overall understanding of drivers and barriers to purchasing through a mobile site
  • The identification of core features which utilise an efficient mCommerce journey