Strategy, product or service development

Energy Drink

Business objective: An energy drink company wanted to understand how engaging their sports-related video content was to a young audience, specifically what was engaging, the impact of the content on brand perception and what can be learnt to optimise future content.

Research Approach: An online moderated forum with 30 young people aged 18-24 years.


  • A recipe of ‘key ingredients’ of engaging video content for young people

  • Feedback on three current pieces of content

  • Strategic direction for developing future content