Strategy, product or service development
Business objective: An energy drink company wanted to understand how engaging their sports-related video content was to a young audience, specifically what was engaging, the impact of the content on brand perception and what can be learnt to optimise future content.
Research Approach: An online moderated forum with 30 young people aged 18-24 years.
A recipe of ‘key ingredients’ of engaging video content for young people
Feedback on three current pieces of content
Strategic direction for developing future content