Examples of recent projects

Helped Virgin Holidays:

  • understand customers booking and holiday needs to inform the design of a digital proposition
  • identify the role of the retail store in the booking journey to inform the development of marketing communications

Helped Virgin Atlantic:

  • understand customer food and drink requirements to inform the development of a new menu on transatlantic flights
  • explore customers’ functional and emotional needs at Christmas to inform seasonal travel strategies

Helped E.ON:

  • to prioritise the main features of a user digital dashboard

Brands I’ve worked with

Retail and FMCG

Travel and automotive


Utilities and Social

Alice has been great to work with over several strategic projects. She is a confident presenter, great at managing stakeholder expectations, and is not afraid to challenge too. She brings enthusiasm, insight, strategic thinking and a big smile to every project!

Researchera utility company

We've worked with Alice on a couple of projects recently and she's been a pleasure to work with - always helpful, responsive and efficient. She's equally at home with quant data and qual insight, and we've been more than happy to bring her to client meetings, where she's proven herself to be confident and authoritative. We'd definitely recommend her


Alice is great to work with. She’s everything you’d want from freelance support; conscientious, thorough, accommodating and enthusiastic.

Robert GriffithsQuadrangle

Alice has been great to work with, not only is she a pleasure to have around, she is also a thoughtful and insightful researcher and is an asset on any project. She has picked up and run with a couple of recent projects and we had complete confidence in her, not only in the research she conducted, but also in building a good relationship with our client.

Sarah O’BrienVivid